What Makes Us Different

We maintain a culture of excellence and integrity in all that we do by adhering to the highest fiduciary standards and acting in your best interest 100% of the time. The recommendations we make are part of a collaborative process that reflects multiple perspectives and areas of expertise. There is no substitute for the skills and judgment that come from having decades of hands-on experience managing money.


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After 16 years of working for Wall Street firms, Stephan Cassaday abandoned the traditional Wall Street model and founded our independent, employee-owned firm. This arrangement means your client experience includes:

  • A firm that controls its own destiny by remaining independent. We are not owned by a bank, brokerage firm, or insurance company where conflicts of interest may exist.
  • Comprehensive, integrated financial planning that is proactive, objective, impartial, unbiased, and continuously applied.
  • A dedicated fiduciary advisor who is rigorously trained, qualified, credentialed, and experienced, backed by a team of subject matter experts.
  • A firm with no proprietary products or programs, and no pressure to sell certain investments or push particular strategies. We have no economic incentive to recommend certain investments.
  • Recommendations that are based solely on merit, free from any hidden incentives or corporate agenda. With our fee-based structure, we receive no compensation from the investments we choose.
  • The freedom to choose from a wide range of investment options, and the ability to tailor our advice based on what’s best suited for you.

Comprehensive, Coordinated, Collaborative & Continuous Advice

A financial strategy that addresses only certain aspects of your wealth in a piecemeal way is a flawed strategy that may not produce desired outcomes. As with any complex undertaking, your financial plan requires an approach that systematically and comprehensively addresses all aspects of your wealth.

Coordination by highly trained and experienced subject matter experts means that integration of these processes occurs.

Unlike most wealth management firms, we insist on collaboration in all aspects of our business. Investment management, financial planning, operations, and corporate governance all occur in an environment where all constituencies’ opinions are welcomed and solicited. This culture is beneficial in many ways:

  • It encourages multiple perspectives and discourages groupthink.
  • Ideas are vetted and thoughtfully considered by highly motivated stakeholders.
  • The culture is more robust and less vulnerable when it is not dependent on one individual.
  • We practice radical inclusion because our experience is that employees who feel valued and empowered perform at a much higher level.

Collaboration is both internal AND external. Our process includes regular communication with your outside consultants (tax professionals, attorneys, etc.).


We’ve structured our business to give us the ability to grow while maintaining a boutique-style of personal service for our clients. Investments in personnel, infrastructure, training, and technology have allowed us to scale our business without losing touch with those we serve.


The average tenure of our staff members is 15 years. Caring about our employees directly correlates to low turnover, thus continuity of excellent service for the families we serve. We have an award-winning environment where employees are empowered, motivated, and committed to working together everyday to exceed our clients’ expectations. Ongoing continuous improvement and a unique compensation plan assure that all employees think like owners.


Ours is an aging profession; consider these statistics:

  • More than $2.3 trillion in assets are managed by advisors 60 and older. Of those advisors, 70% are solo practitioners, and less than 25% have a succession plan in place.
  • In the next 10 years, 12,000-16,000 advisors will retire annually. Despite these anticipated retirements, only 29% currently have a succession plan.
  • In its study of elite advisors, the Oechsli Institute reports that more than 40% of advisors are older than 50, 75% are older than 40, and only 5% are younger than 30.

Assuring uninterrupted service for our clients and their families is a top priority for our firm.  Not doing so is an abdication of our fiduciary duty to protect our clients.

Our founder recognized this problem and began planning for his succession in 2005 with the goal of making himself obsolete. To ensure continuity in his absence, we have a leadership team in place that is responsible for policy, corporate governance, and day-to-day operations of the firm. Our succession plan allows for an orderly and seamless transition if your advisor retires, is disabled, or passes away, safeguarding continuity of your family’s financial and investment plan.

As a consequence of our culture of collaboration, our seasoned veterans are continually transferring their extensive wisdom to the next generation of young professionals, assuring that your plan will span decades and generations.

You don’t just have a relationship with your advisor. You have a relationship with the entire Cassaday & Company, Inc. team—a team built to provide you and your family with a lifetime of advice and guidance.

Invested in Improving Lives

At Cassaday & Company, Inc., we are committed to giving back and making our community a better place by investing in improving lives.


The Cassaday & Company, Inc. Charitable Fund was established in 2008 to enable employees to easily participate in a company-wide charitable effort. Steve Cassaday matches all employee fund donations at 200%.


To support individuals and organizations with the goal of creating opportunities that otherwise would not exist by providing basic necessities such as food, water, medical care, refuge, shelter, sanctuary, education, and training.

The fund’s board of trustees researches local and national charities to determine the beneficiaries of the fund and allocation of distributions.

The current organizations that the Cassaday & Company, Inc. Charitable Fund supports are:

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