What Makes Us Different

What Makes Us Different

Our Core Values

  • Create a culture of excellence and integrity
  • Think long term...always do the "right" thing
  • Remember why people entrust us with their money; they expect us to exercise good judgment with objectivity and with impartiality
  • Value our independence, entrepreneurial spirit and flexibility
  • Know our weaknesses and learn from our mistakes
  • Encourage innovation and creativity
  • Leverage our talent, resources and contacts
  • Reward excellence of employees

Focus on Client Service

Because of our size, we are efficient, agile, and adaptable, essential qualities in today's marketplace. After years of surveying our clients, we have committed significant resources to providing the services and features that they tell us are important to them:

  • Competent and Professional Staff
  • Access to Top Management
  • Regular Reporting of Investment Results
  • Easy to Understand Statements
  • Web Access to Account Data
  • Comprehensive Guidance

Your Calls are Answered Promptly.

Our client services professionals are a highly trained, experienced and motivated team that furnishes comprehensive professional assistance. Their presence assures that your questions, requests and other inquiries are answered and dispatched promptly and professionally. They provide the follow through and follow up that are the capstone for your investment and planning strategies.


We are independent; we are not employees of a bank, brokerage firm, mutual fund or insurance company.

We have no proprietary products or programs. We are free to recommend products and strategies from a nearly unlimited menu. Independent advisors are perceived to be more impartial and objective.


There is no substitute for the skill and judgment that comes from having decades of hands-on experience managing money.

Our senior planning staff has a thorough understanding and working knowledge of many complex financial planning issues that our clients face today. We have been 'around the block' and understand what it takes to do the job properly over the long term. Our professionals have instant access to information that allows us to maneuver within the financial markets and apply this knowledge to benefit our clients.

Client Advisory Board

Our Client Advisory Board (CAB) was formed to bring the “representative voice” of the client to the planners and staff at Cassaday & Company. We value their advice, opinions and guidance, and greatly appreciate their contributions on behalf of all of our clients.

At Cassaday & Company, providing our clients with a top notch client experience is our number one priority.  As an integral part of our client-centered approach, Cassaday & Company's CAB members provide us with feedback, from the client perspective, that assists us in enhancing that experience.  CAB members meet with our senior staff several times a year to discuss how effectively we are meeting the needs of our clients, and offer their suggestions on a many topics such as the format of our reports to the comfort of our office décor. CAB members also offer their observations of the marketplace, and frequently suggest strategies, products or services for our consideration.